December 16, 2002

Web G11N (Globalisation): An overview

NETSPEAK GIVES an account of some concepts and activities encompassing the web globalisation phenomenon that aims to make web adaptable to the requirements/expectations of people with different language/culture backgrounds.

One of the consequences of the widespread acceptance of the Web worldwide is that it provides companies with a cheap and efficient mechanism to reach markets that are beyond their traditional boundaries. But as the Web was initially developed and nurtured by people in English-speaking countries, English has become its main language. So, the challenge faced by a web designer now is to remove this English orientation so that a company's web content can be accessed by people all over the world without any language or culture barriers.