December 28, 2000
On-line 'word-of-mouth' advice
WHEN WE try to buy a product (with which we do not have much experience), we generally take recourse to the opinions exercised by fellow buyers. Marketers are quite aware of the role played by such `word-of-mouth advice' in influencing purchase decisions. As we depend on peer opinion when faced with such uncertain situations, an enhanced and enriched opinion database will optimise the decision making process and make it more objective.
